Handmade Wool Rugs & Carpets
Pure wool is the soul of Indian carpet weaving — naturally resilient, stain-resistant and warm underfoot. Our handmade wool rugs are crafted in Bhadohi (the carpet capital of India) using premium New Zealand wool spun on traditional looms by master artisans with decades of experience. Each piece is knotted or tufted by hand, hand-finished and washed with herbal solutions to achieve a soft, lustrous finish that synthetic rugs simply cannot replicate.
We weave wool into everything from traditional Persian medallions and Mughal florals to contemporary geometric patterns and minimalist Scandinavian designs. Because every rug is made-to-order, you can specify any size, colour, pattern density or pile height — there is no machine-made compromise. Wool naturally repels dust, dampens sound and lasts generations when cared for properly, which is why our wool carpets are trusted by interior designers, hotels and homeowners in over 40 countries.
Browse the collection below or get in touch for a custom wool rug quote — most pieces ship within 4-8 weeks for stocked designs and 8-16 weeks for fully bespoke commissions.
Featured Wool Rugs

Dragonfly Hand Tufted Woollen Rug By Anita Dalmia
New Zealand Wool · Persian Style
Starting at ₹17,000

Dakarai Hand Tufted Woollen And Viscose Rug
Wool & Viscose Blend · Hand Tufted
Starting at ₹11,000

Caspian Hand Tufted Woollen Rug
New Zealand Wool · Hand Tufted
Starting at ₹16,500

Catherine Hand Knotted Woollen Rug
New Zealand Wool · Hand Knotted
Starting at ₹31,000

Brushwave Hand Tufted Woollen Rug
New Zealand Wool · Hand Tufted
Starting at ₹18,000

Bejeweled Inheritance Hand Knotted Woollen And Silk Rug
Wool & Silk Blend · Hand Knotted
Starting at ₹57,000

Evie Hand Tufted Woollen Rug
New Zealand Wool · Hand Tufted
Starting at ₹18,000

Effie Hand Tufted Woollen Rug
New Zealand Wool · Hand Tufted
Starting at ₹16,000

Elephant Flower Knotted Woollen and Viscose Rug By Anita Dalmia
Wool & Viscose Blend · Hand Knotted
Starting at ₹24,000

Echo Hand Tufted Woollen Rug
New Zealand Wool · Hand Tufted
Starting at ₹16,500

Edgar Hand Knotted Woollen Rug
New Zealand Wool · Hand Knotted
Starting at ₹33,500

Eolian Hand Tufted Woollen Rug
New Zealand Wool · Hand Tufted
Starting at ₹16,000

Ethos Hand Knotted Woollen Rug
New Zealand Wool · Hand Knotted
Starting at ₹28,500

Elis Hand Knotted Woollen Rug
New Zealand Wool · Hand Knotted
Starting at ₹31,500

Farida Hand Tufted Woollen And Viscose Rug
Wool & Viscose Blend · Hand Tufted
Starting at ₹13,000

Ella Hand Knotted Woollen Rug
New Zealand Wool · Hand Knotted
Starting at ₹33,000

Enclavee Hand Knotted Woollen And Viscose Rug
Wool & Viscose Blend · Hand Knotted
Starting at ₹22,000

Ferghana Hand Tufted Woollen Rug
New Zealand Wool · Hand Tufted
Starting at ₹15,500

Dragonfly Hand Tufted Woollen Rug
New Zealand Wool · Hand Tufted
Starting at ₹17,000

Emerald Necklace Hand Knotted Woollen And Viscose Round Rug By Smitha Zachariah
Wool & Viscose Blend · Hand Knotted
Starting at ₹20,500

Epicenter Hand Woven Dhurrie
Wool & Silk Blend · Dhurrie
Starting at ₹41,000

Emmett Hand Knotted Woollen And Viscose Rug
Wool & Viscose Blend · Hand Knotted
Starting at ₹21,500

Disha Hand Knotted Woollen Rug
New Zealand Wool · Hand Knotted
Starting at ₹29,000

Eden Hand Tufted Woollen Rug
New Zealand Wool · Hand Tufted
Starting at ₹16,000
Frequently Asked Questions
Why are handmade wool rugs better than machine-made?
Hand-knotted wool rugs use individual wool knots tied by an artisan, which makes them denser, longer-lasting and reversible. Machine-made rugs use glue-backed synthetic fibres that shed and flatten within a few years. A well-made handmade wool rug from Bhadohi will last 30-50+ years.
Is New Zealand wool better than Indian wool?
New Zealand wool has longer staple fibres and a naturally higher lustre, which produces a softer, shinier finish that takes dye beautifully. We use it for our premium collections, while local Indian wool is used for hard-wearing flatweaves and dhurries.
Are your wool rugs colourfast?
Yes. We use Swiss chrome dyes and hand-wash every carpet before dispatch, so colours stay vibrant for decades. We're also OEKO-TEX certified — no harmful substances in any of our dyes.
Can I order a custom size wool rug?
Absolutely. Wool is our most-requested custom material. Send us your dimensions, preferred pattern and colour palette and we'll quote a fully bespoke piece. Minimum order is typically 4x6 ft.
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Direct from the Manufacturer
Ajaypee Carpets has been hand-weaving in Bhadohi since 1987 — no middlemen, no resellers, no licensed agents. Every piece is made in our own workshops and shipped directly worldwide.